{"id":502,"date":"2024-09-30T18:25:32","date_gmt":"2024-09-30T21:25:32","guid":{"rendered":"https:\/\/mav.tec.br\/kyc\/?page_id=502"},"modified":"2026-02-24T15:51:03","modified_gmt":"2026-02-24T18:51:03","slug":"como-criar-um-escore-de-cliente","status":"publish","type":"page","link":"https:\/\/mav.tec.br\/kyc\/como-criar-um-escore-de-cliente\/","title":{"rendered":"Como criar um escore para entender o cliente"},"content":{"rendered":"\n<p><strong><span style=\"font-size: 16px;\">No KYC, voc\u00ea define como qualificar seus clientes. O valor da compra \u00e9 apenas o ponto de partida; a ferramenta permite criar crit\u00e9rios personalizados conforme o seu modelo de neg\u00f3cio. Veja este exemplo e descubra como expandir suas an\u00e1lises:<\/span><\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<blockquote data-path-to-node=\"4\">\n<p data-path-to-node=\"4,0\"><b data-path-to-node=\"4,0\" data-index-in-node=\"0\">Metodologia de Qualifica\u00e7\u00e3o de Clientes (Scoring)<\/b><\/p>\n<p data-path-to-node=\"4,1\">Estabelecemos tr\u00eas n\u00edveis de pontua\u00e7\u00e3o para mensurar a qualidade de cada transa\u00e7\u00e3o:<\/p>\n<ul data-path-to-node=\"4,2\">\n<li>\n<p data-path-to-node=\"4,2,0,0\"><b data-path-to-node=\"4,2,0,0\" data-index-in-node=\"0\">Escore 1:<\/b> Compra de baixa atratividade para o neg\u00f3cio.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"4,2,1,0\"><b data-path-to-node=\"4,2,1,0\" data-index-in-node=\"0\">Escore 2:<\/b> Compra de perfil mediano.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"4,2,2,0\"><b data-path-to-node=\"4,2,2,0\" data-index-in-node=\"0\">Escore 3:<\/b> Compra estrat\u00e9gica e altamente lucrativa.<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"4,3\"><b data-path-to-node=\"4,3\" data-index-in-node=\"0\">Reconhecimento e Fideliza\u00e7\u00e3o:<\/b> &gt; O empreendedor define a meta de pontua\u00e7\u00e3o para identificar seus melhores clientes. Por exemplo, ao atingir um <b data-path-to-node=\"4,3\" data-index-in-node=\"142\">Escore Acumulado &gt; 15<\/b>, o cliente demonstra consist\u00eancia (equivalente a 5 compras de alta lucratividade ou um mix de diversas intera\u00e7\u00f5es).<\/p>\n<p data-path-to-node=\"4,4\"><b data-path-to-node=\"4,4\" data-index-in-node=\"0\">Flexibilidade para Casos Excepcionais:<\/b> O sistema permite atribui\u00e7\u00f5es manuais. Se um cliente supera todas as expectativas em uma \u00fanica compra, \u00e9 poss\u00edvel atribuir uma nota superior (ex: <b data-path-to-node=\"4,4\" data-index-in-node=\"185\">Escore 7<\/b>), sinalizando-o imediatamente como um <b data-path-to-node=\"4,4\" data-index-in-node=\"232\">perfil VIP<\/b>. Essa vis\u00e3o clara sobre o &#8220;investimento&#8221; de cada cliente permite que o neg\u00f3cio personalize o atendimento e as recompensas de forma cir\u00fargica.<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d9cd0f1e wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<div class=\"forminator-guttenberg\"><div class=\"forminator-ui forminator-custom-form forminator-custom-form-112 forminator-design--default  forminator_ajax\" data-forminator-render=\"0\" data-form=\"forminator-module-112\" data-uid=\"69df15c61c8c0\"><br\/><\/div><form\n\t\t\t\tid=\"forminator-module-112\"\n\t\t\t\tclass=\"forminator-ui forminator-custom-form forminator-custom-form-112 forminator-design--default  forminator_ajax\"\n\t\t\t\tmethod=\"post\"\n\t\t\t\tdata-forminator-render=\"0\"\n\t\t\t\tdata-form-id=\"112\"\n\t\t\t\t data-color-option=\"default\" data-design=\"default\" data-grid=\"open\" style=\"display: none;\"\n\t\t\t\tdata-uid=\"69df15c61c8c0\"\n\t\t\t><div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><div class=\"forminator-row\"><div id=\"section-1\" class=\"forminator-field-section forminator-col forminator-col-12 \"><div class=\"forminator-field\"><h2 class=\"forminator-title\">Entre em contato<\/h2><hr class=\"forminator-border\" style=\"border: 1px solid 1;\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"name-1\" class=\"forminator-field-name forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-name-1_69df15c61c8c0\" id=\"forminator-field-name-1_69df15c61c8c0-label\" class=\"forminator-label\">Primeiro Nome <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"name-1\" value=\"\" placeholder=\"E.x. John\" id=\"forminator-field-name-1_69df15c61c8c0\" class=\"forminator-input forminator-name--field\" aria-required=\"true\" autocomplete=\"name\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"email-1\" class=\"forminator-field-email forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-email-1_69df15c61c8c0\" id=\"forminator-field-email-1_69df15c61c8c0-label\" class=\"forminator-label\">Endere\u00e7o de E-mail <span class=\"forminator-required\">*<\/span><\/label><input type=\"email\" name=\"email-1\" value=\"\" placeholder=\"E.x. john@doe.com\" id=\"forminator-field-email-1_69df15c61c8c0\" class=\"forminator-input forminator-email--field\" data-required=\"true\" aria-required=\"true\" autocomplete=\"email\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"phone-1\" class=\"forminator-field-phone forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-phone-1_69df15c61c8c0\" id=\"forminator-field-phone-1_69df15c61c8c0-label\" class=\"forminator-label\">Telefone<\/label><input type=\"text\" name=\"phone-1\" value=\"\" placeholder=\"E.x. +1 3004005000\" id=\"forminator-field-phone-1_69df15c61c8c0\" class=\"forminator-input forminator-field--phone\" data-required=\"\" aria-required=\"false\" autocomplete=\"off\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"textarea-1\" class=\"forminator-field-textarea forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-textarea-1_69df15c61c8c0\" id=\"forminator-field-textarea-1_69df15c61c8c0-label\" class=\"forminator-label\">Mensagem<\/label><textarea name=\"textarea-1\" placeholder=\"Escreva sua mensagem\" id=\"forminator-field-textarea-1_69df15c61c8c0\" class=\"forminator-textarea\" rows=\"6\" style=\"min-height:140px;\" maxlength=\"180\" ><\/textarea><span id=\"forminator-field-textarea-1_69df15c61c8c0-description\" class=\"forminator-description\"><span data-limit=\"180\" data-type=\"characters\" data-editor=\"\">0 \/ 180<\/span><\/span><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"checkbox-1\" class=\"forminator-field-checkbox forminator-col forminator-col-6 \"><div role=\"group\" class=\"forminator-field required\" aria-labelledby=\"forminator-checkbox-group-forminator-field-checkbox-1-69df15c61c8c0-label\"><span id=\"forminator-checkbox-group-forminator-field-checkbox-1-69df15c61c8c0-label\" class=\"forminator-label\">Confirme que deseja ser contatado <span class=\"forminator-required\">*<\/span><\/span><label id=\"forminator-field-checkbox-1-1-69df15c61c8c0-label\" for=\"forminator-field-checkbox-1-1-69df15c61c8c0\" class=\"forminator-checkbox\" title=\"Confirmo\"><input type=\"checkbox\" name=\"checkbox-1[]\" value=\"one\" id=\"forminator-field-checkbox-1-1-69df15c61c8c0\" aria-labelledby=\"forminator-field-checkbox-1-1-69df15c61c8c0-label\" data-calculation=\"0\"   data-hidden-behavior=\"zero\"\/><span class=\"forminator-checkbox-box\" aria-hidden=\"true\"><\/span><span class=\"forminator-checkbox-label\">Confirmo<\/span><\/label><\/div><\/div><div id=\"captcha-1\" class=\"forminator-field-captcha forminator-col forminator-col-6 \"><div class=\"forminator-captcha-left forminator-g-recaptcha\" data-theme=\"light\"  data-sitekey=\"6LedA4YsAAAAAD0uYegLiUmeAqamLUXAZUDa8gjR\" data-size=\"normal\"><\/div> <\/div><\/div><input type=\"hidden\" name=\"referer_url\" value=\"\" \/><div class=\"forminator-row forminator-row-last\"><div class=\"forminator-col\"><div class=\"forminator-field\"><button class=\"forminator-button forminator-button-submit\">Enviar mensagem<\/button><\/div><\/div><\/div><input type=\"hidden\" id=\"forminator_nonce\" name=\"forminator_nonce\" value=\"ff907f2c8b\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/kyc\/wp-json\/wp\/v2\/pages\/502\" \/><input type=\"hidden\" name=\"form_id\" value=\"112\"><input type=\"hidden\" name=\"page_id\" value=\"502\"><input type=\"hidden\" name=\"form_type\" value=\"default\"><input type=\"hidden\" name=\"current_url\" value=\"https:\/\/mav.tec.br\/kyc\/como-criar-um-escore-de-cliente\/\"><input type=\"hidden\" name=\"render_id\" value=\"0\"><input type=\"hidden\" name=\"action\" value=\"forminator_submit_form_custom-forms\"><\/form><\/div>\n<p>Views: 2<\/p><div id=\"advads-8018573\" class=\"advads-depois-do-conteudo advads-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/mav.tec.br\/kyc\/promocao\/\" aria-label=\"anuncio promo 3 meses\"><img src=\"https:\/\/mav.tec.br\/kyc\/wp-content\/uploads\/2024\/09\/anuncio-promo-3-meses-e1729090425995.jpg\" alt=\"\"  width=\"800\" height=\"202\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>No KYC, voc\u00ea define como qualificar seus clientes. O valor da compra \u00e9 apenas o ponto de partida; a ferramenta permite criar crit\u00e9rios personalizados conforme o seu modelo de neg\u00f3cio. Veja este exemplo e descubra como expandir suas an\u00e1lises: Views: 2<\/p>\n","protected":false},"author":3,"featured_media":505,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-502","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como criar um escore para entender o cliente -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mav.tec.br\/kyc\/como-criar-um-escore-de-cliente\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como criar um escore para entender o cliente -\" \/>\n<meta property=\"og:description\" content=\"No KYC, voc\u00ea define como qualificar seus clientes. 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